Thursday, October 16, 2014
email html
With typography, you're pretty much stuck with a handful of basic cross-platform fonts. For San-Serif fonts, your best bets are : Arial, Arial Black, Tahoma, Trebuchet MS, and Verdana. For Serif fonts, you're better off using Courier, Courier New, Georgia, Times, and Times New Roman.
In general, an email works best when its maximum width is around 600 pixels. This is because many email clients have preview windows that aren't very wide. This 600 pixel width gives you a guideline for design that won't force readers to scroll horizontally when they read their emails. The 600 pixel limit isn't a hard limit, however. Anything from 600 to 800 pixels tends to work well. The most important design principle to keep in mind when building emails is simplicity. Because email clients are almost all terrible at rendering modern HTML and CSS, complex designs tend to break easily. In the next video, we'll finally get a look at the email we'll be building, and we'll also dive in to the code for the first time to start building the first bits of structure.
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